Ryan Simonson

DECKED

Beloved by workers, hunters, fisherman, overlanders and basically anyone with a pickup, DECKED storage systems do for truck owners what sails do for sailors—make you wonder how you ever lived without one. For the drawer system campaign our directive was clear: spread the word far and wide, and don’t forget to have some fun doing it.

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"Lock It Up" :30

"2,000 Pounds of Glory" :30

"Man of Action" :60

"Act of God" :30

"Made in America" :30

"Hunting Without Hunting" :30

"Get Your Sh*t Together" :30

Kwikset + Adam Savage

Style & Design :30

SmartKey :30

Smart Home :30

Starbucks

Being the creative lead on the Starbucks Branded Solutions business for 2 years was an incredibly invaluable experience. It allowed me to hone my craft both creatively and strategically, and really taught me how to be precise with my words and intentional with my feedback. This premium attention to detail is something that I’ve carried with me on every project since.

Tazo Direct Mail Cover

Inside

Coasters

Tazo Direct Mail

Pull-up

Back Cover

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Winter '16

Holiday Email

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Boost Mobile

Glitch :30

Black & White :30

Free for All :30

Switchmas Miracle :30

SYLVANIA "Dark Path"

To really drive home the importance of headlight maintenance, we took viewers outside the vehicle to highlight how much visibility they can lose if they wait until burnout.

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Dark Path :15

DECKED Tool Box

When the rugged geniuses over at DECKED decided to tackle a product that’s seen very little innovation over the last 30 years—the truck tool box—we knew it would be something special. After the success of our DECKED storage system campaign, we collectively decided it was a no-brainer to bring back Dirk Deckman to do what he does best—titillate customers into submission.

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Step Up Your Game :30

Modern Look :15

Easy Access :15

Durability :15

Theft Proof :15

The Retooled Tool Box :30

Durability :06

Headlight Savings Time Campaign

When Daylight Savings Time ends, Headlight Savings Time begins. We created a seasonal event out of the darkest nights of the year, and sold quite a few headlights in the process.

Everyone Savings :30

Replace in Pairs :30

Social Post

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Toll Roads of Orange County

L.A. traffic. It's our least favorite pastime, yet the one thing we all share in common.

So rather than honk our horns and shake our fists, we showed Angelenos the joys of driving on their own personal fast lane to happiness.

In short, we got them to Enjoy the Drive.

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New Homeowner Direct Mail

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Holiday Promotion

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Priceline.com Banner

Spotify Ads

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Sylvania Automotive

Wow Factor :30

Dark Roads :30

Digital/Social

Visit Laguna Beach

We rebranded Laguna Beach as “A True California Original,” creating an entire 360 campaign complete with TV, digital, social, and print.

A True California Original :60

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Hotel Irvine

Social videos, Treat Trike guest experience, elevator/hallway posters, TV home screen content and more.

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Hotel Irvine Social Video

Treat Trike

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Mad Tasty OOH

If there’s one thing LA drivers could use, it’s a bit more chill. So when Mad Tasty came to us with an OOH project for trucks to be wrapped with messaging and driven around Los Angeles, we popped the top and drank it up.

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West Coast University

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You vs. One Million Reasons :60

Village Inn

The holidays are a time to gather with family and friends for awkward conversation and over-stepped bounds.

And pie. Lots and lots of pie.

Thermador Print

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The Love Project

This project was conceived during an uncertain time for many in the Mexican-American community. Fears of deportation and the promise of a wall had many feeling less than welcome.

This is not the America we know, nor is it the America we want.

This is the Love Project.

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Western Digital Gaming SSDs

For hardcore PC gamers, speed conquers all.

Get ahead of the game.

Copywriters: Ryan Simonson, Crystal Small

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Starbucks Cold Brew

To launch Starbucks Cold Brew to operators across the country, we had 60 seconds to let them know why their customers are thirsty for this slow-steeped opportunity.

Cold Brew in 60 Seconds

Pathfinder Adventures Mobile Launch

To launch the mobile version of this classic tabletop role-playing game, we set our clocks back thirty years and woke up in our parents' basement.

Pathfinder Adventures

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Circle K Hot Dogs

20% Bigger.

100% Beef.

Say hello to Big Frank.

Don Francisco's Coffee

Before my days on Starbucks I worked on this print campaign for a family-owned coffee company called Don Francisco's.

To help our research we were welcomed by the entire family and invited to a coffee "cupping" at their roasting facility in Vernon. I tasted so much coffee I couldn't sleep for 3 nights, but the ads pretty much wrote themselves.