Ryan Simonson

Beloved by workers, hunters, fisherman, overlanders and basically anyone with a pickup, DECKED storage systems do for truck owners what sails do for sailors—make you wonder how you ever lived without one. For the drawer system campaign our directive was clear: spread the word far and wide, and don’t forget to have some fun doing it.

Kwikset had a problem. They were trusted for their traditional locks, but less known for their electronic innovation. So we created A Smarter Kind of Simple, a campaign and messaging shift that bridged both worlds to promote their line of electronic locks while also speaking to how easy all of their locks were to install and use.

Being the creative lead on the Starbucks Branded Solutions business for 2 years was an incredibly invaluable experience. It allowed me to hone my craft both creatively and strategically, and really taught me how to be precise with my words and intentional with my feedback. This premium attention to detail is something that I’ve carried with me on every project since.

To really drive home the importance of headlight maintenance, we took viewers outside the vehicle to highlight how much visibility they can lose if they wait until burnout.

When the rugged geniuses over at DECKED decided to tackle a product that’s seen very little innovation over the last 30 years—the truck tool box—we knew it would be something special. After the success of our DECKED storage system campaign, we collectively decided it was a no-brainer to bring back Dirk Deckman to do what he does best—titillate customers into submission.

When Daylight Savings Time ends, Headlight Savings Time begins. We created a seasonal event out of the darkest nights of the year, and sold quite a few headlights in the process.

L.A. traffic. It's our least favorite pastime, yet the one thing we all share in common. 

So rather than honk our horns and shake our fists, we showed Angelenos the joys of driving on their own personal fast lane to happiness.

In short, we got them to Enjoy the Drive. 

We rebranded Laguna Beach as “A True California Original,” creating an entire 360 campaign complete with TV, digital, social, and print.

Social videos, Treat Trike guest experience, elevator/hallway posters, TV home screen content and more.

If there’s one thing LA drivers could use, it’s a bit more chill. So when Mad Tasty came to us with an OOH project for trucks to be wrapped with messaging and driven around Los Angeles, we popped the top and drank it up.

The holidays are a time to gather with family and friends for awkward conversation and over-stepped bounds. 

And pie. Lots and lots of pie. 

This project was conceived during an uncertain time for many in the Mexican-American community. Fears of deportation and the promise of a wall had many feeling less than welcome. 

This is not the America we know, nor is it the America we want.

This is the Love Project.

For hardcore PC gamers, speed conquers all. 

Get ahead of the game.

Copywriters: Ryan Simonson, Crystal Small

To launch Starbucks Cold Brew to operators across the country, we had 60 seconds to let them know why their customers are thirsty for this slow-steeped opportunity.

To launch the mobile version of this classic tabletop role-playing game, we set our clocks back thirty years and woke up in our parents' basement. 

20% Bigger.

100% Beef.

Say hello to Big Frank.

Before my days on Starbucks I worked on this print campaign for a family-owned coffee company called Don Francisco's. 

To help our research we were welcomed by the entire family and invited to a coffee "cupping" at their roasting facility in Vernon. I tasted so much coffee I couldn't sleep for 3 nights, but the ads pretty much wrote themselves. 

Starbucks asked for our help in concepting and designing a brochure to increase sales in hotels and resorts across the country. 

The choices you make, make you. Choose wisely.